Call For Abstract

The WeSchool – AIM International Research Conference welcomes conference participants to send the abstracts of their research papers to research committee for reviewing purpose.

Submission closed on: 15th October 2017

6th AIM - AMA SHETH FOUNDATION
DOCTORAL CONSORTIUM
"MARKETING IN A DIGITAL AGE"
January 5th to 7th, 2018
WeSchool, Bengaluru

CONFERENCE CO-CHAIRS

CONFERENCE LEADS

WHO SHOULD ATTEND

The WeSchool – AIM International Research Conference is designed for the following
  • Academicians
  • Marketing Professionals
  • Marketing communications and Brand management professionals
  • Marketing analytics and research professionals
  • Customer experience professionals
  • Multi-channel marketing professionals
  • Students and Research scholars
  • Consultants in the area of marketing management
  • Management students

OBJECTIVES OF THE CONFERENCE

  • Identify the major developments in marketing domain from practicing perspective in the backdrop of technological advancements and digitalization.
  • Marketing practitioners would be able to appreciate the evidence-based researches undertaken by academic fraternity that may find a productive utilization in the strategies in marketing practice.
  • Organise professional resources to get ready for future changes and challenges in marketing domain from both academic and practicing perspectives.

Conference Schedule

8.30 AM - 9.00 AM

Registration for Participants

9.15 AM - 10.00 AM

Introduction to Conference and welcome
- Prof. Dr. D. N. Murthy, Dean Marketing & Research, WeSchool, Bengaluru

Introductory Remarks
- Dr. Anil Rao, Sr. Dean & Director, Bengaluru Campus

Address by Host
- Dr. Uday Salunkhe, Group Director, WeSchool

Presidential Address
- Dr. Jagdish N. Sheth, Academy of Indian Marketing

Key Note address by Chief Guest
- Mr. Sharad Sharma, Founder, iSpirit

Vote of Thanks
- Dr. Madhavi Lokhande, Dean, Bengaluru Campus
Location: D4 & D5 Ground Floor
10.00 AM - 12.00 PM

CMO Roundtable

"Marketing in The Next Decade"

Mr. Ragavendra Prabhakar,
Strategy Lead on Digital Marketing, BOSCH

Mr. Vikrant Bhargava,
Digital Practice Leader at IBM

Mr. Vivekanand Venugopal,
MD, Hitachi Vantara

Mr. Indroneel Das,
Principal Technology Architect, Flipkart

Session Moderator : Prof. Jagdish Sheth,
Emory University, USA
Location: D4 & D5 Ground Floor
12.00 PM - 12.30 PM

Group Photo & Tea Break

Location: Amphitheatre Lawn
12.30 PM - 1.30 PM

Marketing Research in Digital Age

Mr. N. S. Muthu Kumaran
Executive Director, Hansa Research

Mr. Ashutosh Pujari
Founder, Chief Epic Maker

Mr. Lokesh Sewak
Head of Digital Marketing & Analytics, Loccitane

Session Moderator : Prof. Dr. D. N. Murthy, Dean Marketing & Research, WeSchool
Location: D4 & D5 Ground Floor
1.30 PM - 2.15 PM

Lunch Break

2.15 PM - 5.00 PM

Breakout Sessions

Track 1
Paper presentation for 15 minutes (including Q & A)
Session Chairs: Dr. Rupande Padaki & Dr. Prasanth
Session Moderators: Prof. Dakshina Murthy & Prof. Alex Nero
Location: Discover-1 Ground Floor
Track 2
Paper presentation for 15 minutes (including Q & A)
Session Chairs: Dr. Nagaraj & Dr. Girish
Session Moderators: Prof. Sridhar T & Dr. Smita Gupta
Location: Discover-2 Ground Floor
Track 3
Paper presentation for 15 minutes (including Q & A)
Session Chairs: Dr. Gopal & Mr. Anand Parameshwaran
Session Moderators: Prof. Anita Pillai & Prof. Vijay Rego
Location: Discover-3 Ground Floor
Track 4
Paper presentation for 15 minutes (including Q & A)
Session Chairs: Dr. Bagali & Dr. Ramesh
Session Moderators: Dr. Madhumita and Prof. Jyoti Pant
Location: 2nd Floor Board Room
Track 5
Paper presentation for 15 minutes (including Q & A)
Session Chairs: Mr. B Prabhakaran & Dr. Noor Jahan
Session Moderators: Prof. Vijay Kumar & Prof. Prakash Unakal
Location: 2nd Floor Brainstorm Room
Track 6
Case Studies PPT
5.00 PM - 5.30 PM

Tea Break

Location: Amphitheatre Lawn
5.30 PM – 6.00 PM

Valedictory Session

Closing Remarks: Dr. D. N. Murthy, Dean Marketing & Research, WeSchool, Bengaluru

Chief Guest - Mr. Manish Gupta, Chief Executive Officer, Indegene

Closing Address & Awards: Dr. Uday Salunkhe & Dr. Jagdish Sheth

Vote of Thanks : Dr. Anil Rao, Sr. Dean & Director, WeSchool, Bengaluru
Location: D4 & D5 Ground Floor

Prin. L. N. Welingkar Institute of Management Development & Research.


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